Testimonials

A few quotes from previous POY winners.

- Stephen Jenkins, Customer Marketing Manager, Nivea for Men & Nivea Deo
  "As a small player within the deodorant category in Australia, having received such a wonderful accolade by our consumers is a tremendous recognition to the Nivea Brand and all of us who have worked on the launch in Australia."
  Stephen Jenkins, Customer Marketing Manager, Beiresdorf - POY 2012
- "As the first mass brand to bring the global beauty phenomenon of BB creams to Australia , it is amazing not only to be recognised but also to win Beauty Product of the Year. As a key communication tool for consumer endorsement, the Product of the Year logo will be used as a focus for the next phase in our marketing communication strategy to convert as many consumers from consideration of trial of Australia's first BB cream by Garnier"
  Monique Smith, Senior Brand Manager, Garnier - POY 2012
- Rob Garett - General Manager, Revlon Australia
  "It's fantastic to win the Product of the Year award, it has topped off a very successful launch of Photo Ready Make-up"
  Rob Garett, General Manager, Revlon Australia
- Leisa Daly - Director, Organic Bubs
  "Organic bubs is an Australian owned company so to be in the company of multi nationals is amazing. We have based the product on what parents want and to be voted for to win this award is really important to us"
  Leisa Daly, Director, Organic Bubs
- David Romero - Category Manager, Reckitt Benckiser
  "Product of the Year is a fantastic initiative as it is a consumer panel who vote for the products that they feel should win. Winning is another validation of the success of our products and the innovation we bring to market. Winning brings that extra element of trust and crediblity that consumers can recognise and this will support our brands."
  David Romero, Category Manager, Reckitt Benckiser
- Jaime Fabricant - Brand Manager, Kellogg
  "Winning the Product of the Year for Sultana Bran Buds is great recognition for the innovation that we have brought to market. It’s a great product that meets an unmet consumer need and winning this award is recognition from a third party that we have accomplished this"
  Jaime Fabricant, Brand Manager, Kellogg
- Jeremy Charoux - Marketing Manager, Goodman Fielder
  " Product of the Year is a wonderful opportunity to showcase brands such as Wonder White and it's great to ne recognised for doing our job, which is to make consumers lives more meaningful"
  Jeremy Charoux, Marketing Manager, Goodman Fielder
- Candice Ratheberger - Asst Brand Manager, GSK
  " Many of our foregin subsiduaries have leveraged Product of the Year in the past and have found it to be really effective in boosting sales, so it's a really exciting new award to have in Australia"
  Candice Ratheberger, Asst Brand Manager, Glaxo Smith Kline
- Nick Lynch - Senior Brand Manager, Bayer Healthcare
  "Product of the Year is a great initiative, it helps & drives real innovation, rewards innovation and helps these products to get commercial advantage as well"
  Nick Lynch, Senior Brand Manager, Bayer
- Grace Liljemark - Category Manager, Reckitt Benckiser
  "We plan to take advantage of the Product of the Year logo to it's fullest and through all the channels that we will communicate to consumers with this stamp of approval, it will do wonders for the brand"."
  Grace Liljemark, Category Manager, Reckitt Benckiser
- Colin Watts, Walgreens
  “By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”
  Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)
- Ed Uebele, Marketing Director, MARS Petcare
  "The POY seal has significantly helped us increase distribution"
  Ed Uebele, Marketing Director, MARS Petcare (2010 US Winner)
- Associate Brand Manager, MARS Petcare
  "In the first 3-6 months after winning POY we got 40 Million media impressions and got Target to carry a third SKU of the product"
  Associate Brand Manager, MARS Petcare (2010 US Winner)
- Natalie Banks  Marketing Director, Wella
  "Being voted Product of the Year helped us tremendously in getting unprecedented attention and coverage from media in the beauty industry."
  Natalie Banks  Marketing Director, Wella (2009 US Winner)
- Neil Shah  Brand Manager, SC Johnson Aircare
  "It's a win all round for us and our customers. Being voted a winner by 60,000 consumers and then being able to put that message on the shelf gives us great credibility."
  Neil Shah  Brand Manager, SC Johnson Aircare (2010 US Winner)
- Mike San Clemente  Associate Brand Manager, MARS Petcare
  "Being a Product of the Year winner in our category is very important  because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "
  Mike San Clemente  Associate Brand Manager, MARS Petcare (2010 US Winner)
- David Miller  Brand Manager, Pledge
  "The Product of the Year Symbol is going to help us differentiate from the  hundreds other home cleaning products. The endorsement from 60,000  people is huge for us and will help us increase the believability of our  promise."
  David Miller  Brand Manager, Pledge - SC Johnson (2010 US Winner)
- Herb Sorensen  TNS Scientific Advisor
  “Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store's sales. For brands, Product of the Year is a huge benefit to getting out of that long tail and rising to the top”
  Herb Sorensen  TNS Scientific Advisor, Shopper
- Director, Corporate Communications,  Dr Pepper Snapple Group
  “The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”
  Director, Corporate Communications,  Dr Pepper Snapple Group (2009 US Winner)
- Brand Manager, PUR
  “There’s no better compliment than one that comes directly from consumers themselves. The American consumer has always been the number one factor driving our product innovations and this distinction reinforces that we are on the right track.”
  Brand Manager, PUR  Procter & Gamble (2009 US Winner)
- Group Product Director, Zyrtec
  “It is really helpful for consumers particularly in today’s economy and environment to have help in navigating so many of the different products that are out there.”
  Group Product Director, Zyrtec (2009 US Winner)
- Always Ultra Brand Manager
  "Product of the Year is a very strong endorsement for any product. We are extremely proud that Always Ultra was awarded Product of the Year in 2005 and have used the endorsement in TV copy, In-store POS, Direct Mail and Packaging."
  Always Ultra Brand Manager, Procter and Gamble (UK)
- Bourgeois Makeup, Marketing Manager
  "Our sales have increased 60% when the packaging showed the logo Voted Product Of The Year."
  Bourgeois Makeup, Marketing Manager (UK)
- Panzani Marketing Manager
  "The sales of our new product line Giovanni Panzani increased 10 to 20 % depending on the product when we used the logo Voted Product Of The Year."
  Panzani Marketing Manager (Italy)
- Colgate Toothpastes, Group Manager
  "The logo has been an important factor in the 15% sales increase of the new range of toothpastes."
  Colgate Toothpastes, Group Manager (France)
- Europe Carrefour [French retailer], Marketing Manager
  "Because they have been voted Product of the Year, these products will always be placed on the shelves where they can be seen at first sight, we will never place them too high or too low."
  Europe Carrefour [French retailer], Marketing Manager