The Product of the Year seal is a powerful marketing tool successfully used by winners across the globe. From packaging to national advertising, to the trade community, there are many ways to use the award seal. The benefits speak for themselves:
- proven increased sales from 10% to 100% or more
- high-profile boost to new product launches
- early market penetration and trial feedback
- independent endorsement from Australia’s largest consumer survey
- easily recognisable shortcut for consumers looking for a better product
Winners of Product of the Year can use our branding on all advertising, Point of Sale and communications material for 12 months following their win. The companies who have tried, have certainly made it count – which is why 90% of past winners enter again the next year. Some case studies from our past winners:
