Media Coverage

Each year Product of the Year works closely with our PR Agency, Crossman Communications, to ensure that our winners receive as much coverage as possible across mutilple media platforms. The PR plan is communicated to all winners along with a PR Toolkit for winners to use to leverage their win.

So far in 2012 our winners have been featured in over 170 media clips including;

2 National TV stories
8 National Radio segments
8 National Consumer Magazines
41 Trade publications
116 online mentions

Please see below for some examples of media coverage.

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- Retail Pharmacy March 1st Edition
  Retail Pharmacy March 1st - Health and Beauty Products
- Retail World - March 2nd Edition
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- TV Week - March 2012
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- Super Food Ideas - March 2012
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- Good Taste Magazine - March 2012
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- Retail World - February 17th Edition
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- Retail World - Special Winner Feature - February 3rd
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- Beauty Directory - February 2012
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- Retailer - February 2012
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- Tweed Sun - February 2012
  Download full article here Consumers have a say. AUSTRALIAN consumers have voted for products that save time, simplify life, give them instant gratification and offer good value or luxurious reward in the 2012 Product of the Year Awards. Seven thousand household shoppers were surveyed to identify the most innovative new products on supermarket shelves, stretching across 28 categories including adult health, dental care, deodorant, female skin care, male grooming and personal hygiene.
- 2012 Winners featured on The Morning Show
  The Morning Show ran a segment covering the 2012 winners on Friday February 3rd, the morning after awards night Download Content
- 2012 WINNERS featured on TODAY TONIGHT
  The 2012 Winners were featured in an exclusive segment on The Today Tonight show on the evening of the award announcement. Download Content
- 2012 Jury Panel
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- Super Food Ideas Editorial - May 2011
  Super Food Ideas Editorial
- The Morning Show - February 4th 2011
  Download Content Interview with Product of the Year Co-Founder Mike Nolan. Nolan explains how top products are decided. He looks at products including Sultana Bran Buds, Cadbury Dairy Milk Chocolate Blocks, Wonder White Hi Fibre Plus, Airwick Aqua Mist, Finish Quantum, Pine O Cleen Complete Clean Wipes, New Omo, Macleans Advanced Toothpaste, L'Oreal Elvive Total Repair, Garnier HerbaShine, Dettol No-Touch Moisturiser, Organic Bubs, Pedigree Dentastix and Panadol Extra.
- Perth Now - February 4th
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- Retail World - March 1st Edition
  Download PDF A follow up feature from awards night, including an interview with the Global CEO of Product of the Year, Mike Nolan and pictures of the winners and guests celebrating at Quay Restaurant on February 3rd 2011.
- Retail World - February 3rd Edition
  Download PDF A special feature article produced by Retail World for awards night showcases the 2011 winning products.
- Australian Food News, Feb 10th 2011
  ALDI’s olive oil wins Product of the Year
  Download PDF ALDI’s Olive Tree Australian Extra Virgin Olive Oil has been awarded Product of the Year in the Cooking Ingredient category in the 2011 Product of the Year Survey of Innovation. Stefan Kopp, ALDI Managing Director - Buying, said that the supermarket is very proud of its olive oil products, and is honoured and delighted to have won the Award. “We are passionate about quality and work tirelessly with our suppliers to ensure our products are the best they can be. This award is a reflection of this.” ALDI’s Olive Tree Australian Extra Virgin Olive Oil 500ml retails for $5.49 and is available in three varieties: robust, fruity and delicate. “We have carefully selected a unique blend of the freshest ingredients to ensure the ideal flavour profile for each variant,” said Kopp. “Each variant has been blended to suit different taste profiles, so consumers can choose the style they prefer, or that most suits the intended purpose. For example, robust or fruity oil might be used when dipping crusty breads or to dress salads or vegetables, while delicate oil can be used for cooking, but it is really up to the individual.” ALDI is the only supermarket to have signed the Australian Olive Oil Association’s industry Code of Practice. “In addition to being of exceptional quality, ALDI has committed to reducing the carbon footprint of its everyday range of olive oil products within the next two years,” said Kopp. “Last year our everyday range of olive oils became the first olive oils in the world to be certified by the Carbon Trust and the first product in Australia to carry Planet Ark’s Carbon Reduction Label.”
- Food Magazine - Feb 4th, 2011
  Some of Australia’s favourite family foods, including Cadbury chocolate blocks, Bertolli’s Italian-made Premium Pasta Sauces and Kellogg’s Sultana Bran cereal have come out on top at this year’s Australian Product of the Year 2011 program.
  Download PDF Some of Australia’s favourite family foods, including Cadbury chocolate blocks, Bertolli’s Italian-made Premium Pasta Sauces and Kellogg’s Sultana Bran cereal have come out on top at this year’s Australian Product of the Year 2011 program. The winners of the program, the only consumer research exercise where consumers vote on products which most appeal to them, were announced yesterday at an awards ceremony held at the Quay in Sydney. More than 5,000 Australians were surveyed to find the most innovative new products to hit the supermarket shelves in recent times, stretching across 21 categories, including Packaged Goods, Health, Beauty, Cleaning and Pet Care. In the food space, the new Cadbury block packaging was a winner in the highly competitive chocolate confectionary category and Bertolli’s Italian-made Premium Pasta Sauces triumphed in the stocks, recipes bases and sauces section. Organic Bubs baby food pouches emerged victorious in the packaged foods section and Vita-Weat Rice Crackers, Sultana Bran Buds, Wonder White Hi Fibre Plus and Aldi’s Australian Extra Virgin Olive Oil were judged champions in their categories. To qualify for entry, products must have launched between January 2009 and September 2010 and be a completely new type of product or a useful innovation to an older product or brand, such as a new ingredient, redesigned shape or size, new formula, or new packaging. For 12 months, manufacturers of the winning products can use the Product of the Year logo on their packaging, promotions and advertising. The chairman of the jury which shortlisted entries, Coles Supermarkets marketing director Simon McDowell said emerging from the pack to win a Product of the Year category was a great achievement. “Some of the larger supermarkets carry up to twenty-five thousand product lines, so standing out amongst such competition is quite a feat,” he said. McDowell said several winners had revolutionised packaging or performance in their particular space. “The connection with the consumer was immediate in a number of instances because the product was so fresh and innovative, creating meaningful points of difference,” he said. “The winners have set a benchmark for engagement. Now it’s up to their competitors to re-invent and compete. And that is good news for the end consumer.” Product of the Year was founded in 1987 in France by former L'OREAL executive Christian LeBret and currently exists in 28 countries, making its most recent debut in Australia, the USA, Canada, India, SouthAfrica and Japan. Product of the Year 2011 is the second time the program will have run in Australia. Winners of each category in the 2011 Product of the Year program: 1. Adult over the counter medicine: Panadol Extra ( GSK) 2. Air care products: Airwick Aqua Mist ( Reckitt Benckiser) 3. Beauty and Cosmetics products: Photo Ready Makeup (Revlon) 4. Cereal: Sultana Bran Buds (Kellogg) 5. Chocolate Confectionary: Cadbury Dairy Milk Chocolate Blocks 6. Cooking Ingredients: Australian Extra Virgin Olive Oil 500ml ( Aldi) 7. Dental Products: Macleans Advanced Freshmint Toothpaste 170g (GSK) 8. Dishwashing Products: Finish Quantum ( Reckitt Benckiser) 9. Drinks and beverages (non-alcoholic): Berocca Performance Twist N Go (Bayer) 10. Fresh bakery products: Wonder White Hi Fibre Plus (Goodman Fielder) 11. Hair care products: L'Oreal Paris Elvive Total Repair 5 Restoring Shampoo& Conditioner (L’Oreal) 12. Hair colourants: Garnier HerbaShine (L’Oreal) 13. Household cleaning products: Pine O Cleen Complete Clean Wipes ( RB) 14. Laundry products: New Omo with the Added Power of Pre-treaters (Unilever) 15. Packaged foods (cans, pouches etc): Organic Bubs baby food pouches (Organic Bubs) 16. Personal Care products : Dettol No- Touch Hand Wash System (RB) 17. Pet care products: Pedigree DentaStix Large Breed 7pack (Mars) 18. Rice cakes and crackers: Vita-Wheat Rice Crackers (Arnotts) 19. Skin care products: Aveeno POSITIVELY RADIANT Daily Moisturiser with SPF 15 (75ml) (J&J) 20. Stocks, recipe bases and sauces: Bertolli Premium Pasta Sauces (Unilever) 21. Sun care and sun protection products: Banana Boat EveryDay SPF 30+ sunscreen (Energiser)
- Ad News, Feb 4th 2011
  Product of the Year Winners named...
  Download PDF Product of the Year winners named Independent product survey - Product of the Year - has awarded its most innovative new products available in supermarkets across 21 categories. Winners included Dettol’s No-Touch hand wash for the personal care category, Berocca Performance with Twist N Go for drinks and beverages. Panadol Extra won the over-the-counter medicine category, while health-related foods included Vita-Weat Rice Crackers, Sultana Bran Buds, Wonder White Hi Fibre Plus and Australian Extra Virgin Olive Oil from Aldi.