Winning POY opens up a lot of opportunities. It is such an endorsement of our brand and product. It will open opportunities with the retail trade and it is an endorsement for the consumer of how great the product is.
Nicki Anderson – SPC, Director of Marketing and Innovation
"As the first mass brand to bring the global beauty phenomenon of BB creams to Australia , it is amazing not only to be recognised but also to win Beauty Product of the Year. As a key communication tool for consumer endorsement, the Product of the Year logo will be used as a focus for the next phase in our marketing communication strategy to convert as many consumers from consideration of trial of Australia's first BB cream by Garnier"
Monique Smith, Senior Brand Manager, Garnier - POY 2012
"The POY seal has significantly helped us increase distribution"
Ed Uebele, Marketing Director, MARS Petcare (2010 US Winner)
POY LATEST NEWS
Following their win in five categories of Product of the Year Awards 2015, Woolworths executed a multi-faceted marketing campaign. Combining PR, digital and press advertising, catalogue, point of sale, packaging, in-store sampling as well as a comprehensive internal communications plan, Woolworths have utilised their victories to increase own brand quality perceptions, drive awareness and customer trials.
Following their win in five categories of Product of the Year Awards 2015, Woolworths executed a multi-faceted marketing campaign. Combining PR, digital and press advertising, catalogue, point of sale, packaging, in-store sampling as well as a comprehensive internal communications plan, Woolworths have utilised their victories to increase own brand quality perceptions, drive awareness and customer trials. The retailer used clever copywriting on advertisements directly following the awards on February 12, including “From paddock to fridge, to award-winning milk, it’s udderly delicious” for Farmer’s Own milk (winner -Dairy and Cheese Category) and “Tassie smoked salmon’s taken out the award, hook, line and sinker” for Gold Tasmanian Smoked Salmon (winner – Premium Deli Category). They also had packaging and point of sale displays ready to go following the award announcement. Being included in the TV and print PR generated by Product of the Year, as well as additional coverage in its own magazines enhanced the win. Product of the Year is the world’s largest consumer –voted award for product innovation. According to a Woolworths’ report of the post-Awards campaign: “It has strong customer recognition around the world which we can leverage to increase awareness of our brands and quality perceptions.” And their extensive sampling opportunities across 400 stores, proved successful with a total unit uplift across all five winners of 47 per cent following the sampling period. Some of the feedback included that shoppers “appreciated the opportunity to try the ‘Product of the Year’ winning products and were “very interested in learning more about the Product of the Year program.” The majority of shoppers were also impressed with the overall quality of all winning products. And internally, the win was celebrated with communications across many channels including newsletters, displays and a sampling opportunity for staff at the retailer’s Norwest headquarters in Sydney. Woolworths believe that celebrating a win is not just for its customers, it’s important for staff as well, giving well-deserved recognition to the research and development teams, as well as product developers by lifting morale and celebrating their excellent work. Winning Products Farmers’ Own Milk - Winner Dairy & Cheese Category Macro Snack Bites 22g - Winner Healthy Snacks Category Gold Fresh Tasmanian Smoked Salmon 400g - Winner Premium Deli Category Gold Wagyu Beef Burger 320g - Winner Fresh Meat Category Created with Jamie Soup Varieties 300g - Winner Soups Category Woolworths POY winners
In a competitive and saturated market, it's difficult for brands to get cut-through with their messages. Winning an award such as Product of the Year is a great coup, but that must be capitalised on if awareness and sales are to increase.
Fresh from our amazing award ceremony in February, we're excited to officially open entries for the 2016 Product of the Year Awards, which recognise Australia's most innovative products.
Fresh from our amazing award ceremony in February, we're excited to officially open entries for the 2016 Product of the Year Awards, which recognise Australia's most innovative products. Entries open for 2016
Product of the Year 2015 winners have been featured on A Current Affair, Mornings and Studio 10 this year. Click through to see our super star winners!
Product of the Year 2015 winners have been featured on A Current Affair, Mornings and Studio 10 this year. Click below to see our super star winners! http://productoftheyear.com.au/wp-content/uploads/2010/12/ACA-Feature-2015.wmv [video wmv="http://productoftheyear.com.au/wp-content/uploads/2010/12/TMS-Feature-2015.wmv"][/video] [video width="640" height="480" wmv="http://productoftheyear.com.au/wp-content/uploads/2015/03/Studio-10-2015.wmv"][/video]
MORE than 15,000 Australian shoppers have had their voices counted in determining which new products are the most innovative in the 2015 Product of the Year Awards.
MORE THAN 15,000 AUSTRALIANS VOTE IN THE SIXTH ANNUAL PRODUCT OF THE YEAR AWARDS MORE than 15,000 Australian shoppers have had their voices counted in determining which new products are the most innovative in the 2015 Product of the Year Awards. Leading research company Nielsen surveyed more than 15,000 consumers for the country’s largest independent survey of household consumer innovation, which reviews new products against criteria such as trial performance, value for money and overall satisfaction. The 44 winning products represent the most exciting new products on the Australian market today. The most hotly contested categories included fresh ready to eat, allergy-free products and body care. Private label products from the larger retailers are also heavily represented with Aldi taking out eight categories, and were closely followed by Woolworths with five. And for the first time, alcohol was included as a category with Brown Brothers winning the award for its Moscato and Sauvignon Blanc wine blend. Product of the Year Australia Director Sarah Connelly said the annual Product of the Year survey, which has been running for six years, is the nation’s ultimate consumer poll. “Winning Product of the Year is a huge stamp of approval from the Australian public, “ Ms Connelly said. “Shoppers can be confident when they are buying products -whether it be fresh food, beauty items or larger purchases such as appliances – that all the guess work has already been done by shoppers just like themselves.” New products must have been launched between 1 January 2013 and 1 August 2014 and be nationally available to qualify for entry. RESEARCH HIGHLIGHTS: • One in three consumers claimed they are more likely to buy new products that won POY, significantly higher than last year. • Awareness of the POY logo & award has a positive impact on purchase intention for products that won the award – over 50 per cent of those aware of POY were more likely to buy. • Over half of those aware of POY who intend to buy new products that won POY were under 35 years old. For more information, or to request an interview with Sarah Connelly, please contact: Brooke Stoddart Marketing & PR Manager Product of the Year Australia 0438 677 588 or email@example.com Click on image for a larger version