The best thing about winning POY is that it is chosen by a very large panel. To win on that sort of level is incredibly good and really pleasing for Woolworths.
Tony De Thomasis – Head of Trade, Dairy – Woolworths
"The sales of our new product line Giovanni Panzani increased 10 to 20 % depending on the product when we used the logo Voted Product Of The Year."
Panzani Marketing Manager (Italy)
"As the first mass brand to bring the global beauty phenomenon of BB creams to Australia , it is amazing not only to be recognised but also to win Beauty Product of the Year. As a key communication tool for consumer endorsement, the Product of the Year logo will be used as a focus for the next phase in our marketing communication strategy to convert as many consumers from consideration of trial of Australia's first BB cream by Garnier"
Monique Smith, Senior Brand Manager, Garnier - POY 2012
POY LATEST NEWSIn a competitive and saturated market, it’s difficult for brands to get cut-through with their messages. Winning an award such as Product of the Year is a great coup, but that must be capitalised on if awareness and sales are to increase.
Fresh from our amazing award ceremony in February, we're excited to officially open entries for the 2016 Product of the Year Awards, which recognise Australia's most innovative products.
Fresh from our amazing award ceremony in February, we're excited to officially open entries for the 2016 Product of the Year Awards, which recognise Australia's most innovative products. Entries open for 2016
Product of the Year 2015 winners have been featured on A Current Affair, Mornings and Studio 10 this year. Click through to see our super star winners!
Product of the Year 2015 winners have been featured on A Current Affair, Mornings and Studio 10 this year. Click below to see our super star winners! http://productoftheyear.com.au/wp-content/uploads/2010/12/ACA-Feature-2015.wmv [video wmv="http://productoftheyear.com.au/wp-content/uploads/2010/12/TMS-Feature-2015.wmv"][/video] [video width="640" height="480" wmv="http://productoftheyear.com.au/wp-content/uploads/2015/03/Studio-10-2015.wmv"][/video]
MORE than 15,000 Australian shoppers have had their voices counted in determining which new products are the most innovative in the 2015 Product of the Year Awards.
MORE THAN 15,000 AUSTRALIANS VOTE IN THE SIXTH ANNUAL PRODUCT OF THE YEAR AWARDS MORE than 15,000 Australian shoppers have had their voices counted in determining which new products are the most innovative in the 2015 Product of the Year Awards. Leading research company Nielsen surveyed more than 15,000 consumers for the country’s largest independent survey of household consumer innovation, which reviews new products against criteria such as trial performance, value for money and overall satisfaction. The 44 winning products represent the most exciting new products on the Australian market today. The most hotly contested categories included fresh ready to eat, allergy-free products and body care. Private label products from the larger retailers are also heavily represented with Aldi taking out eight categories, and were closely followed by Woolworths with five. And for the first time, alcohol was included as a category with Brown Brothers winning the award for its Moscato and Sauvignon Blanc wine blend. Product of the Year Australia Director Sarah Connelly said the annual Product of the Year survey, which has been running for six years, is the nation’s ultimate consumer poll. “Winning Product of the Year is a huge stamp of approval from the Australian public, “ Ms Connelly said. “Shoppers can be confident when they are buying products -whether it be fresh food, beauty items or larger purchases such as appliances – that all the guess work has already been done by shoppers just like themselves.” New products must have been launched between 1 January 2013 and 1 August 2014 and be nationally available to qualify for entry. RESEARCH HIGHLIGHTS: • One in three consumers claimed they are more likely to buy new products that won POY, significantly higher than last year. • Awareness of the POY logo & award has a positive impact on purchase intention for products that won the award – over 50 per cent of those aware of POY were more likely to buy. • Over half of those aware of POY who intend to buy new products that won POY were under 35 years old. For more information, or to request an interview with Sarah Connelly, please contact: Brooke Stoddart Marketing & PR Manager Product of the Year Australia 0438 677 588 or email@example.com Click on image for a larger version
With the identity of the winners of the 2015 Product of the Year Awards soon to be revealed, it gives us great pleasure to announce an exclusive media partnership with Bauer Media – publishers of Australia’s highest selling magazine Woman’s Day. With a massive 2.11 million readers every week, Woman’s Day reaches more consumers than any other weekly magazine. The partnership, which also extends to other titles including Yours and Recipes+, is an exciting opportunity for winning companies to engage their readership. Product of the Year Director Sarah Connelly said the partnership, which also saw the magazine’s Editor in chief Fiona Connolly join the judging panel, was a great opportunity for winners to leverage their win. “We’re thrilled to be working with the Bauer Media, and in particular Fiona and her team, who produce these magazines,” Ms Connelly said. “It’s no secret that conditions are challenging, so this partnership will provide a platform for winners to highlight their product and the fact that it has been chosen as Australia’s most innovative new entrant onto supermarket shelves.” As part of the partnership, the winners will feature in a double page spread in the magazine which is published directly after the Awards Night on 12th February, 2015. A reader giveaway of 50 prize hampers featuring winning products will run in conjunction with the feature. The Bauer Media sales team have also created an exclusive and compelling advertising proposal for Product of the Year winners. This will be distributed to all winners as soon as the research results have been completed. Woman’s Day Editor in Chief Fiona Connolly said being crowned Product of the Year gives brands added cachet and stamp of approval for consumers when they fill their trolleys each week. “Woman’s Day readers are extremely interested in new products, and always looking for innovation and variety when they shop,” Ms Connolly said. “We are excited to be working with Product of the Year and we are looking forward to helping the winners expose their products to the readership of all three magazines,” she said. Ms Connelly will notify all winners in the upcoming weeks, which will give companies plenty of time to start planning their PR and marketing campaigns post Awards night on 12th February, 2015. Bauer will also contact all winners to discuss exclusive advertising packages. For more information, please contact: Brooke Stoddart PR & Communications Manager Product of the Year firstname.lastname@example.org or 0438 677 588 POY announces Bauer Media partnership