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    Leisa Daly - Director, Organic Bubs

    "Organic bubs is an Australian owned company so to be in the company of multi nationals is amazing. We have based the product on what parents want and to be voted for to win this award is really important to us"

    Leisa Daly, Director, Organic Bubs

    Do you have a winning product? POY entries for 2016 now open

    Fresh from our amazing award ceremony in February, we're excited to officially open entries for the 2016 Product of the Year Awards, which recognise Australia's most innovative products.

    Fresh from our amazing award ceremony in February, we're excited to officially open entries for the 2016 Product of the Year Awards, which recognise Australia's most innovative products. Entries open for 2016  

    Panzani Marketing Manager

    "The sales of our new product line Giovanni Panzani increased 10 to 20 % depending on the product when we used the logo Voted Product Of The Year."

    Panzani Marketing Manager (Italy)

  • POY LATEST NEWS

    Palmer's Multi-effect Perfecting Facial Oil sales double following Product of the Year win

    Sales of Palmer’s Cocoa Butter Formula Multi-Effect Facial Perfecting Facial Oil doubled following its Product of the Year Award in the Anti-Ageing Skincare category in February this year.

    Sales of Palmer’s Cocoa Butter Formula Multi-Effect Facial Perfecting Facial Oil doubled following its Product of the Year Award in the Anti-Ageing Skincare category in February this year. ET Browne Managing Director David Haskard said they leveraged the win into a 3 month million dollar marketing and advertising campaign, comprising of TV, print and in-store shelf activation. “We’re thrilled with the results,” Mr Haskard said. “Winning Product of the Year has given our sales a huge boost and helped us stand out from the crowd in a very competitive market.” The results bode well for the brand given the public’s seemingly insatiable desire for innovative and well-priced anti-ageing products. The primal desire of humans to remain forever young has fuelled a huge industry in the health and beauty sector. According to *Statista, in 2016, the global skin care market is estimated to be worth about $AUD163 billion. And it’s not just Baby Boomers and older Gen X-ers looking to delay ageing, the skin care industry has witnessed a shift from demand from older consumers to a growing younger consumer base. People are beginning to use skin care at an increasingly young age in a bid to delay the signs of ageing. In the US, the skin care and toiletries market in general is benefitting from a rising demand for natural and organic products, with a faster growth rate than that of the overall market. “We’re proud of our all-natural ingredients and product range, and we are delighted with the response from Australian consumers due to the Product of the Year endorsement.” Mr Haskard said. Palmer's Facial Oil Screenshot 2015-07-22 13.44.40 *http://www.statista.com/statistics/254612/global-skin-care-market-size/  

    Woman's Day reader promotion: Join our Jury Panel

    For the first time, a member of the public will be invited to join our exclusive Jury Panel, and attend our gala Awards Night next February. As part of our partnership with Bauer Media, one lucky Woman's Day reader will have the chance to win a spot on the Jury Panel (joining celebrity judges such as Nine personality Lisa Wilkinson and Woman's Day editor Fiona Connolly).

    For the first time, a member of the public will be invited to join our exclusive Jury Panel, and attend our gala Awards Night next February. As part of our partnership with Bauer Media, one lucky Woman's Day reader will have the chance to win a spot on the Jury Panel (joining celebrity judges such as Nine personality Lisa Wilkinson and Woman's Day editor Fiona Connolly). Here's the feature from the July 27 issue of Woman's Day. Woman's Day Reader Promotion

    POY winners star on Studio 10 program on Ten

    [video width="856" height="480" wmv="http://productoftheyear.com.au/wp-content/uploads/2015/08/Ch10-Studio10-M00062651702-3007151.wmv"][/video]

    Woolworths' winners attract attention

    Following their win in five categories of Product of the Year Awards 2015, Woolworths executed a multi-faceted marketing campaign. Combining PR, digital and press advertising, catalogue, point of sale, packaging, in-store sampling as well as a comprehensive internal communications plan, Woolworths have utilised their victories to increase own brand quality perceptions, drive awareness and customer trials.

    Following their win in five categories of Product of the Year Awards 2015, Woolworths executed a multi-faceted marketing campaign. Combining PR, digital and press advertising, catalogue, point of sale, packaging, in-store sampling as well as a comprehensive internal communications plan, Woolworths have utilised their victories to increase own brand quality perceptions, drive awareness and customer trials. The retailer used clever copywriting on advertisements directly following the awards on February 12, including “From paddock to fridge, to award-winning milk, it’s udderly delicious” for Farmer’s Own milk (winner -Dairy and Cheese Category) and “Tassie smoked salmon’s taken out the award, hook, line and sinker” for Gold Tasmanian Smoked Salmon (winner – Premium Deli Category). They also had packaging and point of sale displays ready to go following the award announcement. Being included in the TV and print PR generated by Product of the Year, as well as additional coverage in its own magazines enhanced the win. Product of the Year is the world’s largest consumer –voted award for product innovation. According to a Woolworths’ report of the post-Awards campaign: “It has strong customer recognition around the world which we can leverage to increase awareness of our brands and quality perceptions.” And their extensive sampling opportunities across 400 stores, proved successful with a total unit uplift across all five winners of 47 per cent following the sampling period. Some of the feedback included that shoppers “appreciated the opportunity to try the ‘Product of the Year’ winning products and were “very interested in learning more about the Product of the Year program.” The majority of shoppers were also impressed with the overall quality of all winning products. And internally, the win was celebrated with communications across many channels including newsletters, displays and a sampling opportunity for staff at the retailer’s Norwest headquarters in Sydney. Woolworths believe that celebrating a win is not just for its customers, it’s important for staff as well, giving well-deserved recognition to the research and development teams, as well as product developers by lifting morale and celebrating their excellent work. Winning Products Farmers’ Own Milk - Winner Dairy & Cheese Category Macro Snack Bites 22g - Winner Healthy Snacks Category Gold Fresh Tasmanian Smoked Salmon 400g - Winner Premium Deli Category Gold Wagyu Beef Burger 320g - Winner Fresh Meat Category Created with Jamie Soup Varieties 300g - Winner Soups Category Woolworths POY winners

    Retail World features L'Oreal Garnier Olia

    In a competitive and saturated market, it's difficult for brands to get cut-through with their messages. Winning an award such as Product of the Year is a great coup, but that must be capitalised on if awareness and sales are to increase.

    RW March 23 - Marketing News-1

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