" Many of our foregin subsiduaries have leveraged Product of the Year in the past and have found it to be really effective in boosting sales, so it's a really exciting new award to have in Australia"
Candice Ratheberger, Asst Brand Manager, Glaxo Smith Kline
“Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store's sales. For brands, Product of the Year is a huge benefit to getting out of that long tail and rising to the top”
Herb Sorensen TNS Scientific Advisor, Shopper
"Product of the Year is a great initiative, it helps & drives real innovation, rewards innovation and helps these products to get commercial advantage as well"
Nick Lynch, Senior Brand Manager, Bayer
POY LATEST NEWS
With the identity of the winners of the 2015 Product of the Year Awards soon to be revealed, it gives us great pleasure to announce an exclusive media partnership with Bauer Media – publishers of Australia’s highest selling magazine Woman’s Day. With a massive 2.11 million readers every week, Woman’s Day reaches more consumers than any other weekly magazine. The partnership, which also extends to other titles including Yours and Recipes+, is an exciting opportunity for winning companies to engage their readership. Product of the Year Director Sarah Connelly said the partnership, which also saw the magazine’s Editor in chief Fiona Connolly join the judging panel, was a great opportunity for winners to leverage their win. “We’re thrilled to be working with the Bauer Media, and in particular Fiona and her team, who produce these magazines,” Ms Connelly said. “It’s no secret that conditions are challenging, so this partnership will provide a platform for winners to highlight their product and the fact that it has been chosen as Australia’s most innovative new entrant onto supermarket shelves.” As part of the partnership, the winners will feature in a double page spread in the magazine which is published directly after the Awards Night on 12th February, 2015. A reader giveaway of 50 prize hampers featuring winning products will run in conjunction with the feature. The Bauer Media sales team have also created an exclusive and compelling advertising proposal for Product of the Year winners. This will be distributed to all winners as soon as the research results have been completed. Woman’s Day Editor in Chief Fiona Connolly said being crowned Product of the Year gives brands added cachet and stamp of approval for consumers when they fill their trolleys each week. “Woman’s Day readers are extremely interested in new products, and always looking for innovation and variety when they shop,” Ms Connolly said. “We are excited to be working with Product of the Year and we are looking forward to helping the winners expose their products to the readership of all three magazines,” she said. Ms Connelly will notify all winners in the upcoming weeks, which will give companies plenty of time to start planning their PR and marketing campaigns post Awards night on 12th February, 2015. Bauer will also contact all winners to discuss exclusive advertising packages. For more information, please contact: Brooke Stoddart PR & Communications Manager Product of the Year firstname.lastname@example.org or 0438 677 588 POY announces Bauer Media partnership
On Wednesday 27th August 2015, our panel which was headed by Gary Dawson (CEO AFGC) and Lisa Wilkinson, judged the 100+ new products which have been shortlisted for the 2015 Awards. Our Jury Day also garnered some fantastic media coverage. Click here for more information.
The 2014 Product of the Year winners were featured in a fantastic segment on The Morning Show. Winners also contributed to a hamper giveaway for 50 lucky New Idea readers.
[video width="640" height="360" wmv="http://productoftheyear.com.au/wp-content/uploads/2014/09/TMS-New-Idea-Live-290914.wmv"][/video] New Idea giveaway
ACA announces POY 2014 winners as best of the best.
February 14th - 2014 Product of the Year Winners announced on News.com.au
February 14th - 2014 Product of the Year Winners announced on News.com.au These are the 2014 Products of the Year News com (2)